Genres: Management & Leadership,Books,Business & Personal Finance,Small Business & Entrepreneurship,Marketing & Sales

Crossing the Chasm

$14.99

Product Summery

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

RELATED PRODUCTS