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'A woman who could not forget her past, and a man who would not give up on their future -Tizzy McKenzie a shy but talented consultant in an advertising agency loved her work. She had a wonderful boss in Grant Mallaby and a great friend in Becky Whitman. And then one morning she gave him a lift and suddenly their sensible world was turned upside down.And..

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NEW YORK TIMES BESTSELLER • Part love story, part workplace drama, this sharply observed novel is a witty critique of the false judgments we make in a social-media-obsessed world, from the author of The Party Crasher and Love Your Life.

“Sophie Kinsella keeps her finger on the cultural pulse, while leaving me giddy..

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product

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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

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We all fear that the depression will never lift, the disappointment will never stop, the pain will never leave. Here in the pits, surrounded by steep walls, we wonder if our gray skies will ever brighten. Though these unprecedented and challenging times may bring a load of uncertainty and fear that feels too heavy to bear, God gives us this promise:..

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NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.

“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post

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“F. Scott Fitzgerald said that there are no second acts in American lives. I have no idea what that means but I believe that in quoting him I appear far more intelligent than I am. I don’t know about second acts, but I do think we get second chances, fifth chances, eighteenth chances. Every day we get a fresh chance to live the way we want.”

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Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students..

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The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world,..

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How To Double and Triple Your Sales in Any Market.

Understanding the "psychology of selling" is more important than the techniques and methods of selling. Mastering it is a promise of prosperity that sales trainer and professional speaker Brian Tracy has seen fulfilled again and again.

In The Psychology of Selling, Tracy shows..

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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a..

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What happens when media and politics become forms of entertainment? As our world begins to look more and more like Orwell's 1984, Neil's Postman's essential guide to the modern media is more relevant than ever.

"It's unlikely that Trump has ever read Amusing Ourselves to Death, but his ascent would not have surprised..

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When Tobi Tobias decided to open her own ad agency, having to moonlight in a pet shop wasn’t part of her vision . . . of course, neither was murder.
 
Sometimes when opportunity knocks, the door you open leads to a closet. That’s certainly the case for Tobi, whose weekends spent cleaning cages in her best friend’s pet shop..

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The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there..

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The Tenth Anniversary Edition of the New York Times bestselling book that has sold over half a million copies in paperback.
"I was addicted to "Bewitched" as a kid. I worshipped Darren Stevens the First. When he'd come home from work and Samantha would say, ‘Darren, would you like me to fix you a drink?' He'd always rest his briefcase on the..

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A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.

When Frank Bettger was twenty-nine he was a failed insurance salesman...

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#1 New York Times bestselling author Dean Koontz unleashes a contagion on a small Maine town—one that triggers the darkest desires of the soul.

Designed by top scientists and unleashed in a monstrous conspiracy, night chills are seizing the men and women of Black River—driving them to acts of rape and murder. The nightmare..

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#1 Wall Street Journal Bestseller

Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising. 


Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures,..

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Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented.

As Americans, we assume that..

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Peggy Orenstein, acclaimed author of the groundbreaking New York Times bestsellers Girls & Sex and Schoolgirls, offers a radical, timely wake-up call for parents, revealing the dark side of a pretty and pink culture confronting girls at every turn as they grow into adults.

Sweet and sassy or predatory and hardened,..

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★★★★★LEARNING STARTS WITH VIEWING THE WORLD DIFFERENTLY. ★★★★★

Knowledge flow — A mobile learning platform provides Apps and Books.

Knowledge flow provides learning book of Advertising and Sales Management. This book of advertising management covers all key concepts of advertising..

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The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition

In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept.

Structured to provide both a complete course..

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The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.

Legendary business writer Seth Godin has three essential questions for every marketer:

“What’s your story?”

“Will the people who need to hear this story believe it?”

“Is it true?”..

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“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.”..

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